Multi-Channel Marketing Apprenticeship

In today’s fast-paced and ever-evolving marketing landscape, it’s crucial for businesses to master the art of multi-channel marketing to stay competitive and relevant. Our Level 3 Multi-Channel Marketer Apprenticeship, enriched with the globally recognised DMI Pro certification, is meticulously designed to equip learners with a comprehensive skill set that spans various marketing channels for a robust online and offline presence. This digital apprenticeship goes beyond the basics, delving into the intricacies of integrating different marketing platforms and tools, providing a practical and well-rounded education in multi-channel marketing strategies. By integrating the DMI Pro certification, we ensure that learners not only gain practical apprenticeship experience but also an esteemed certification that is recognised across the digital marketing industry.

There's power in upskilling

Skills gained with multi-channel marketing apprenticeships

Multi-Channel Marketing apprenticeships empower participants to:

  • Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
  • Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
  • Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
  • Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
  • Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
  • Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
  • Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.
  • In-depth knowledge of global digital marketing standards through the DMI Pro curriculum.
  • A distinct competitive edge as certified digital marketing professionals.

Key information

13 months plus assessment
Study modes
Online teaching, coaching and workplace development and DMI Pro certification
Qualifications Achieved
Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI

Benefits of multi-channel marketing apprenticeships with DMI Pro

For employers

A Multi-Channel Marketer apprenticeship with DMI Pro will:

  • Enhance your brand’s presence across various channels, driving sales and fostering customer loyalty.
  • Expand your marketing capabilities at a cost-effective rate.
  • Introduce fresh, innovative ideas and perspectives to your team.
  • Promote a culture of continuous learning and professional development within your organisation.
  • Integrate industry best practices into your multi-channel marketing strategies, ensuring a holistic approach.
  • Provide employees with a dual certification, increasing their proficiency and value to your organisation.
  • Incorporate globally recognised digital marketing standards and practices into your business strategies.


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For learners

Our Multi-Channel Marketing apprenticeship programme will:

  • Offer exposure to a wide array of marketing practices and channels.
  • Provide access to top-notch, relevant training tailored to the multi-channel marketing landscape.
  • Enable you to earn a range of qualifications specific to multi-channel marketing.
  • Allow you to learn and earn simultaneously, applying your knowledge directly in the workplace.
  • Offer the opportunity to become a certified Digital Marketing Professional through the prestigious DMI Pro certification, alongside the Level 3 Multi-Channel Marketer qualification.
  • Provide a unique blend of practical apprenticeship experience with advanced digital marketing knowledge.
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Knowledge Gained

Our Multi-Channel Marketer Level 3 Apprenticeship will empower employees to grasp and apply fundamental marketing principles, comprehending the pivotal role of customer relationship marketing in driving business growth and expansion.

Participants will delve into the intricacies of multi-channel marketing, gaining a robust understanding of how various marketing channels operate in synergy to optimise customer reach and engagement. They will explore the essentials of content marketing, branding, and campaign management, ensuring a comprehensive grasp of how these elements coalesce to form a cohesive marketing strategy.

Alongside the core apprenticeship curriculum, learners will engage with the DMI Pro syllabus, which covers areas such as social media marketing, SEO & PPC, digital marketing strategy, email marketing and analytics.

Programme Modules
Entry requirements
Apprenticeship Standard
Programme Modules

Programme Modules

  • Marketing Principles: This module lays the foundation of marketing, covering essential theories, the marketing mix, and the role of different marketing channels.
  • Branding & Engagement: Learn how to build and maintain a strong brand identity, and engage effectively with your audience across various platforms.
  • Creative Content Marketing: Delve into the art of content creation, understanding how to craft compelling messages and visuals for different mediums.
  • Market Research: Equip yourself with the skills to conduct thorough market research, analyse competitor strategies, and gather valuable customer insights.
  • Campaign Planning: Master the art of creating and executing successful marketing campaigns, from planning and budgeting to implementation.
  • Copywriting & SEO: Understand the principles of persuasive writing and search engine optimisation to enhance your content’s visibility and effectiveness.
  • CMS Website Creation: Learn how to use content management systems to build and manage websites, ensuring they are user-friendly and optimised.
  • Ethics and Regulations: Navigate the legal landscape of marketing, understanding the ethical considerations and regulations that govern the industry.
  • AI in Marketing: Explore the role of artificial intelligence in marketing, learning how to leverage emerging technologies to enhance your strategies.
  • Campaign Management: Gain proficiency in managing and optimising marketing campaigns across various channels, ensuring they deliver maximum ROI.
  • Campaign Evaluation: Develop the skills to assess the effectiveness of your marketing campaigns, using data and analytics to drive continuous improvement.
  • Suppliers & Stakeholders: Learn how to effectively manage relationships with suppliers and stakeholders, ensuring smooth collaboration and quality outcomes.


Each apprenticeship course has a standard set of competencies – Knowledge, Skills and Behaviours – that are focused on throughout the programme.

The Knowledge, Skills and Behaviours are evaluated through the End-Point Assessment (EPA), which is completed in the last month of the apprenticeship. The EPA is conducted by an external assessor, and will include the following elements that need to be completed in order to finish the Multi-Channel Marketer Level 3 apprenticeship.

  • Written project report with presentation and questioning
  • Interview underpinned by portfolio of evidence

The DMI Pro certification involves an online test, in line with global industry standards, complementing the practical assessments of the apprenticeship.

Entry Requirements

Entry Requirements

Entry requirements may vary depending on the requirements of the employer. Usually, a minimum of 5 GCSEs with grades 9 to 4 (A* to C), including English and Maths, will be required. Apprentices that don’t have GCSE English and maths at the required level may have to undertake mandatory Functional Skills as part of the apprenticeship course to achieve Level 2 prior to the End-Point Assessment.



This apprenticeship programme costs £11,000, all covered through the Apprenticeship Levy. Even if your business doesn’t pay into the Levy, the government funds 95% of all apprenticeship training, with your business only paying 5%.

Multi-Channel Marketing Apprenticeship Standard

Multi-Channel Marketing Apprenticeship Standard

The Level 3 Multi-Channel Marketer (MCM) apprenticeship is meticulously crafted to empower learners with the ability to navigate through various online and offline marketing channels, creating comprehensive campaigns that resonate with diverse customer bases. As you embark on this multi-channel marketing apprenticeship, you will engage in a variety of responsibilities, including:

  • Interpreting and executing marketing strategies based on detailed briefs and instructions, ensuring alignment with the overall business objectives.
  • Implementing robust multi-channel campaigns, utilising a wide array of marketing platforms to enhance customer engagement and drive sales.
  • Strategically employing both digital and traditional marketing channels to foster customer acquisition, engagement, and retention.
  • Consistently reporting and communicating with a marketing supervisor or manager, ensuring transparency and efficiency in all marketing endeavours.

By choosing our multi-channel marketing apprenticeship, you are opting for a holistic marketing education, equipping yourself or your employees with the skills needed to thrive in today’s dynamic marketing landscape.

Why choose our multi-channel marketing apprenticeship with DMI Pro integration?

Estio stands out as a premier provider of digital and technology apprenticeship programmes, bringing to the table a rich blend of industry knowledge and educational excellence. Our Level 3 Multi-Channel Marketer (MCM) apprenticeship is meticulously designed to cover all facets of modern marketing, ensuring a well-rounded learning experience.

In an exciting collaboration, this apprenticeship is enhanced with the globally esteemed DMI Pro certification from the Digital Marketing Institute (DMI), a worldwide leader in digital marketing education. DMI has certified more professionals to a single digital education standard than any other certification body. Renowned for setting the global standard for the digital marketing industry, DMI has enabled more than 130,000 members across 150 countries to reach new career heights. By integrating the DMI Pro certificate, we unite Estio's expertise in apprenticeship delivery with DMI's cutting-edge digital marketing curriculum and rich heritage of fostering industry-leading talent.

What does a multi-channel marketing apprentice do?

Multi-channel marketing apprentices are integral in understanding and leveraging various platforms to maximise a company’s reach and engagement with its target audience. They tailor brand messaging across different channels to ensure a cohesive and effective communication strategy. Apprentices in this role utilise data analytics to gain insights into customer behaviour across diverse media platforms, helping to optimise marketing strategies.

What is a multi-channel marketing apprenticeship?

A multi-channel marketing apprenticeship provides comprehensive training in a variety of marketing channels, both online and offline. The programme is designed to stay abreast of the latest trends and strategies in multi-channel marketing, equipping learners with the necessary skills to plan, implement, and evaluate marketing campaigns across different platforms. This apprenticeship ensures a holistic understanding of marketing, preparing apprentices for a successful career in the field.

Job roles for multi-channel marketing apprentices

  • Digital communications assistant
  • Digital marketing assistant
  • Marketing administrator
  • Marketing assistant
  • Marketing communications assistant
  • Marketing junior Social media assistant

What our employers say

The frequent contact with the Estio Team has been very beneficial. I have recommended Estio to other organisations in my network and look forward to working together again in the future.

| Leeds and Yorkshire Housing Association

What our learners say

I couldn’t recommend Estio Training enough for their delightfully helpful, hands-on team, who made my journey in finding my next career venture feel like such a completely stress-free and pleasant experience.

| New Apprentice, Google Review

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