Breaking into the marketing industry: Mya’s story

Having completed our Level 3 Digital Marketing apprenticeship in May 2023 with a Distinction whilst working at Kent based marketing agency, I Do Marketing Ltd, Mya Clarivette has gained valuable learning and work experiences that will stay with her throughout her marketing career.

Influences on wanting a marketing career

Mya first fell in love with marketing when she started marketing for herself selling crochet – she still crochets to this day! Before that she had a kick-starter job with a government scheme as a Digital Marketing Assistant which was a 6-month placement. She taught herself “all the different elements of marketing” but wanted to “take it to the next level” and knew an apprenticeship is one that would give her “hands on experience” and the opportunity to “learn from people in the industry.”

Finding a supportive training provider

For Mya, a supportive training provider was crucial. She had faced challenges of not being able to find an apprenticeship in marketing, IT and digital in Kent and needed guidance and reassurance in entering the world of marketing.

When she found a digital marketing role at, I Do Marketing Ltd listed on the government website, she applied and “Estio reached out straight away”. From the initial conversation with a Recruitment Consultant, to preparing for an interview, to securing the role at I Do Marketing Ltd and to onboarding the Level 3 Digital Marketing apprenticeship, Mya says how she was “taken through everything” and “always kept in contact”. Expressing how important this was to her because the marketing industry is a big industry to break into which can be daunting.

Getting into the role of a marketeer

When Mya started the apprenticeship role at, I Do Marketing Ltd in Kent, the main objective was getting her into the role of a marketer. With only a few people in her team and the agency delivering a variety of services across different sectors, she needed to get on board quickly whilst balancing her development steadily.

Her line management was particularly helpful in growing her “communication skills with clients” and breaking down the importance of working closely with clients to define exactly what they needed. She was taught how to create a clear strategy and action plan around clients’ needs so that she could deliver the best results for them.

Mya presented her adaptability and commitment to meet clients’ needs from the start. In just the first week of her apprenticeship she received a drone video from a client, and they needed colours changing in the video. Despite Mya having never done this before, she used her skills in Premier Pro to complete the video and meet the client’s needs and became the go to person for video editing. Also, bringing in a TikTok service to the agency towards the end of her apprenticeship after requests from clients.

Estio support during the apprenticeship

Knowledge and skills were grown and mentored throughout her apprenticeship learning journey from her trainer, fellow students, and coach’s support.

Online training sessions were made interactive by trainers by having group sessions where Mya and fellow students would partner in breakout groups to work together on tasks. What stood out to Mya was that “everyone in these training groups were from different working backgrounds”.

“Hearing about other people’s past in marketing and things they’ve done really sparks creativity in you and makes you think, there’s so much out there that you can do in marketing.”

 

Mya’s fellow students worked across different companies and her trainer had years of experience in marketing. Together they were able to talk about examples of things they’ve experienced in marketing across different situations. Highlighting that, “hearing about other people’s past in marketing and things they’ve done really sparks creativity in you and makes you think there’s so much out there that you can do in marketing.”

As a result, she was able to bring back more learnings to her workplace and implement within her work what she’d learnt – “I’d be doing something then I’d realised I’ve done this before; my trainers taught me how to do this and then it was really easy to implement those skills.”

Keeping on track of her summative portfolio was supported by her coaches. During her apprenticeship there was a transfer from OneFile to ELMs (Estio’s learning management system to record learners Off-The-Job training and progress). Throughout her apprenticeship and during this transfer Mya explains how her coaches were there to help her “understand the update to ELMs and figure out where everything was”. The coaches would “happily jumped on a call” with her and help her through the change.

 

Gain competitive advantage as future talent

From Mya’s hard work, creativity, and ongoing support across Estio she has been able to break into a highly competitive industry, delivering results for clients and businesses from work experience and gain new skills from expert training.

With recruiters and employers looking for people with work experience alongside learning qualifications to ensure they can reach business goals, Mya exemplifies that “when you’re working in the workplace and in the industry that you want to be in, as well as learning, it really helps get you into the right mindset of that industry.”

If you’re looking to expand your marketing team or marketing skills, discover more with our Marketing Apprenticeships.

Priya Patel

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Breaking into the marketing industry: Mya’s story

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