Multi-Channel Marketer Apprentice – Smethwick, West Midlands

Level 3 Multi-Channel Marketer

Company: Hadley Group

Full Address: Hadley Group, Downing Street, Smethwick, West Midlands, B66 2PA

Weekly Hours Worked: 8:30-5pm and the business has a strict digital clock in system.

Salary: Up to £25,000

Contact Information:
Please reach out via email at Leia.Knights@estio.co.uk or call 0113 3500 333

About the Company:

Hadley Group is a Mechanical Engineering Company based in Smethwick, West Midlands. We specialise in Mechanical Engineering.

Job Description:

Estio Training is thrilled to offer a new opportunity for a L3 Multi-Channel Marketer at Hadley Group.

Role Summary: As a Marketing Assistant you will play a pivotal role in enhancing our online presence and driving engagement through compelling copywriting and effective SEO strategies. This role is ideal for a recent graduate in English or Journalism with exceptional written English skills and a keen interest in marketing.

Key Responsibilities:

As a Multi-Channel Marketing Apprentice, you will:

• Training and Development: Receive comprehensive training in marketing principles, industry-specific terminology, and our company’s products and services to effectively communicate our value proposition to prospective clients.
• Cross-functional Collaboration: Work closely with colleagues in sales, engineering, and construction departments to understand our offerings and develop content that resonates with our target market.
• Content Strategy: Collaborate with engineering and commercial teams to execute content strategies that align with our marketing goals and target audience.
• Copywriting: Create engaging and persuasive content for various marketing channels, including website copy, blog posts, social media posts, email campaigns, and marketing collateral.
• SEO Optimization: Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and drive organic traffic.
• WordPress Content Management: Update and maintain our WordPress-based website, including publishing new content, optimizing images, and ensuring consistent branding and messaging.
• Analytics and Reporting: Monitor and analyse website traffic, engagement metrics, and SEO performance using tools like Google Analytics and Ahrefs to identify areas for improvement and track the success of marketing initiatives.

Qualifications:

• Educational Requirements: 5 GCSEs grades A*-C/9-4 or equivalent, including English Language and Maths.

Skills Required:

• Bachelor’s degree, preferably in English, Journalism.
• Exceptional written English skills with a keen eye for detail and grammar.
• Demonstrated interest in marketing (personal, academic or professional).
• Willingness to learn WordPress CMS platforms (front end only with Gutenberg editor).
• Eagerness to explore data and identify trends.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Self-motivated with a proactive approach to learning and professional development.
• Interest or willingness to learn about engineering, manufacturing, and construction services to effectively communicate technical concepts to a non-technical audience.

Personal Qualities:

• Self Motivated
• Eager to Learn
• Bachelor’s degree

Future Prospects:

This role offers the potential for a permanent position upon successful completion of the apprenticeship, contingent on performance.

For more information, or to apply, please contact us at Hello@estio.co.uk or call [Leeds – 0113 3500 333
We look forward to hearing from you!

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

For a full list of programme modules visit: https://estio.co.uk/courses/digital-marketer/