Digital Marketing Executive Apprentice – Leeds

Level 3 Multi-Channel Marketer

Company: Yorkshire Food Guide Limited

Full Address: Ground Floor, Princes Exchange, Princes Square, Leeds, LS1 4HY

Weekly Hours Worked: 35 hours per week, Monday to Friday, 8.45am to 4.30pm, including an unpaid 45-minute lunch break each day.

Salary: £12,000

Please contact Raymond on Raymond.Duke@estio.co.uk or call 0203 834 2872

About the company:

Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region – yorkshirefoodguide.co.uk.

YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketing Executive with Yorkshire Food Guide a Digital Marketing Company based in Leeds, West Yorkshire.

Job Description:

Your duties and responsibilities in this role will consist of:

• Distributing news and sales enquires received to the company’s central mailbox to the relevant YFG team member.
• Replying to customer queries via the website’s live chat and/or via email.
• Website & email data cleansing
• Sending current and past YFG members a monthly newsletter
• Google merchant centre management.
• Google business page management.
• Keeping up to date with new openings/news.
• Researching (and dependant on experience writing) content for guides/news pieces.
• Manage chef demo bookings for YFG promoted food festivals.
• Adding press releases and news stories to the website.
• Keeping website content up to date – events pages, guides, restaurant profiles etc.
• Adding events pages and restaurant profile pages to the website.
• Uploading and keeping up to date voucher products on Facebook, Instagram and TikTok shop.

Opportunities to:

• Creating and sending e-newsletters.
• Creating and sending YFG app push notifications.

Qualifications:

Essential:

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Desirable:

Completed courses in journalism, social media, digital marketing, accounting and or business management.

Skills Required:

Essential:

• Administrative Assistance and Office Administration skills.
• Strong communication skills, both written and verbal.
• Excellent customer service abilities.
• Proficient in Microsoft Office Suite.

Desirable:

• Experience with email marketing software e.g. MailChimp.
• Ability to write long form content e.g. may have written articles/reviews for other publications/have your own blog.
• Use of WordPress.
• Use of CRM.
• Use of Google Merchant Centre.
• Use of Facebook, Instagram and/or TikTok Shop.

Personal qualities:

• Attention to detail.
• Organisation skills.
• Ability to multitask and prioritise tasks.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.