Digital Marketing Apprentice – London

Level 3 Digital Marketer

Company: Digital Willow

Full Address: Unit 2, 219 Long Lane, London Bridge, London, SE1 4PR

Weekly Hours Worked: 37

Salary: £12k                          

Please contact Stephanie on stephanie.mallinson@estio.co.uk or call 0113 3500 333

About the company:

We are a brilliant bunch of people from all different walks of life, from a variety of countries.  We come together to provide excellent digital marketing services, to grow and create this special business and to share some laughter along the way. Our headquarters are based in London Bridge, although this doesn’t stop us from working with clients from all over the world. Now moving into our fifth year we are on the path to expand.

It is our aim to bring digital marketing fuel to CEO’s, Marketing Directors and Business owners alike.  We do this by partnering as a specialised extension of our clients marketing team and offering skills in these areas: http://www.digitalwillow.biz/superpowers/

Brief job description:

Estio Training have an exciting new opportunity for a PPC specialist with Digital Willow, a Marketing agency in London.

Job Description:

We are currently looking for a PPC specialist across Google Ads and Microsoft Ads.

Search marketing is a key component of our delivery for a range of clients whom we support in growing leads, enquiries, customers, and ultimately more sales.

We’re constantly researching, strategising, and planning clever ways to drive traffic, testing opportunities, and interrogating data to make new hypotheses and keep improving results.

Your duties and responsibilities in this role will consist of:

• Implementing search marketing for Digital Willow and our clients
• Creating search strategies for medium-sized businesses that work concurrently as part of an overall growth marketing program
• Setting up campaigns in platform
• Ensure all accounts are tracked effectively and data is reporting correctly
• Write ad copy for paid search campaigns
• Generating in-depth keyword strategies and continually mining for new keywords
• Managing client budgets and budget reconciliations.
• Managing the third-party relationships with the likes of Google, Amazon and Microsoft Ads
• Exploring innovating ways of driving search forward – such as voice search
• Ensuring that search marketing is playing its part to deliver targets and provide return on investment
• Explaining optimisations and strategies in written format and in meetings
• Strong reporting skills; creating weekly, monthly and quarterly client reports
• Executing technical PPC audits
• Scrutinising data in Google Analytics or equivalent for opportunities
• Developing relationships and building trust with clients and the Digital Willow team
• Aligning the budgets of the accounts to ensure we are not overspending or underspending.
• Regularly checking all our accounts in the Google Ads platform to ensure there are no issues.
• Assisting with monthly and weekly reports on Google Data Studio.
• Learning all about how paid search accounts work.
• Compiling reports on Microsoft Excel.
• Updating Media Plans
• Suggesting any areas for improvement within paid search accounts.
• Regularly checking search queries within accounts for irrelevant terms.

Qualifications:

• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required:

• Aware of Google Analytics, Google Ads and Google Tag Manager.
• Competent on Excel and Google Sheets.
• Capable of producing documents that are well written.
• Qualified in Google PPC, Amazon and Google Analytics and/or willing to take the exams upon being successful.

Personal qualities:

• Analytical ability.
• Attention to Detail.
• ‘Can do’ attitude.
• Creativity/innovation.
• Flexibility/adaptability.
• Honesty/Integrity.
• Multi-tasking. Can effectively juggle and prioritize competing demands.
• Organisation and planning.
• Pro-activity. Acts without being told what to do. Brings new ideas to the firm.
• Responds constructively and expediently to client and staff communications and requests.
• Sound Judgment. Capacity to assess situations or circumstances and draw sound conclusions
• Team Player.
• Work ethic.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:

• Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
• Execute multi-channel digital campaigns using online platforms.
• Monitor and evaluate channel and campaign performance using different analytical tools.
• Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.

For a full list of programme modules visit: estio.co.uk/courses/digital-marketer