Digital Marketing Apprentice – Ealing, London

Level 3 Multi-Channel Marketer

Company: Castle Hill Properties

Full Address: 23 The Avenue, Ealing, London, W13 8JR

Weekly Hours Worked: Mon – Fri, 845am – 600pm

Salary: £18,000

Please contact Sean.Hove@estio.co.uk or call 01133 500 333

About the company:

Castle Hill Properties is a family-owned and operated estate agency that has been built on a foundation of passion, knowledge, integrity, and communication. The husband-and-wife duo, Ranjit and Jasmeet Mann, have a combined wealth of experience in the property industry, enabling them to provide expert advice and unparalleled knowledge to their clients. They take pride in delivering a personalized experience to each customer, going above and beyond to tailor their services to the specific needs of the individual.

As proud members of The Guild of Property Professionals, Castle Hill Properties has exclusive access to a network of over 800 independent estate agents, allowing them to promote properties not only in Ealing and Burnham but also across the UK. The Guild’s head office in Mayfair provides an opportunity to market properties to the lucrative London market, providing a higher degree of exposure to prospective buyers.

Brief job description:

Estio Training have an exciting new opportunity for a Marketing Apprentice with Castle Hill Properties, an Estate Agency based in London.

Job Description:

We are looking for a motivated and enthusiastic Digital Marketing Apprentice with a passion for online marketing to join our Estate Agency.

As a Multi-Channel Marketer, you will have the opportunity to learn and assist in executing multi-channel marketing campaigns across various digital platforms including social media, email, search engines, and more to help generate more leads and accelerate business growth.

You will gain hands-on experience working on Real Estate marketing campaigns, analysing performance data, and contributing creative ideas to help achieve business goals. This is the perfect opportunity for someone looking to build a career in digital marketing while acquiring valuable skills and certifications along the way.

Your duties and responsibilities in this role will consist of:

Social Media Management:

• Assist in planning, creating, and scheduling content for our various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor and engage with the online community, responding to comments and messages in a timely manner.
• Analyse and report on social media performance and engagement metrics.

Content Creation:

• Help create compelling and relevant content for blogs, social media, and email marketing.
• Assist in optimising website content for SEO purposes.
• Collaborate with Office Management to plan and produce visually appealing marketing materials, with use of AI.

Email Marketing:

• Support the creation, design, and deployment of email marketing campaigns.
• Assist in managing and segmenting email lists.
• Analyse and report on email marketing performance, including open rates, click-through rates, and conversions.

SEO & SEM:

• Assist in keyword research and analysis to support SEO and SEM efforts.
• Help manage PPC (pay-per-click) campaigns on platforms like Google Ads, ensuring proper budget allocation and optimisation.
• Track and report on campaign performance, providing actionable insights to improve search engine rankings and ROI.

Data Analysis & Reporting:

• Collect and analyse data from various digital marketing channels (Google Analytics, social media platforms, etc.).
• Provide regular reports on campaign performance, identifying trends and opportunities for growth.

Paid Advertising:

• Help with the setup, execution, and management of paid social media ads (Facebook, Instagram, LinkedIn, etc.).
• Assist with ongoing optimisation of ad campaigns, including audience targeting, creative adjustments, and budget tracking.

Website Management & Updates:

• Assist in updating website content and ensuring that information is accurate and up to date.
• Collaborate with the web development team to optimise landing pages for conversion.

Market Research:

• Conduct market and competitor research to identify trends and best practices.
• Provide insights to improve content and marketing strategies.

Collaborative Teamwork:

• Work closely with Management, as well as other departments such as sales and lettings to align marketing efforts with overall business goals.
• Participate in brainstorming sessions to contribute new ideas and strategies for business growth.

Qualifications:

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required:

• Strong interest in digital marketing with a desire to learn and grow.
• Basic understanding of social media platforms and their marketing potential.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail.
• Familiarity with content creation tools such as Canva, Adobe Creative Suite, or similar platforms (desirable but not essential).
• Basic understanding of Google Analytics, Google Ads, or social media analytics tools (preferred).

Personal qualities:

• Ability to work in a fast-paced environment, managing multiple tasks with competing priorities.
• Strong organisational and time management skills.
• Enthusiastic, proactive, and willing to take initiative.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

For a full list of programme modules visit: https://estio.co.uk/courses/digital-marketer/