Digital Communications Assistant Apprentice – Coalville, Leicestershire

Level 3 Multi-Channel Marketer

Company: Midlands Rural Housing

Full Address: Memorial House, Stenson Road, Coalville, Leicestershire LE67 4JP

Weekly Hours Worked: Monday to Friday 35 hours

Salary: £12.21 ph

Contact Information:
Please reach out via email to SeanHove@bpp.com or call 0113 3500 333

About the Company:

Midlands Rural Housing are a specialist housing provider. We develop and manage affordable homes, for local people, where they’re most needed in rural communities across Leicestershire, Northamptonshire, the Peak District and Warwickshire.

We’re committed to providing affordable homes for local people who would not otherwise be able to afford to live in the communities where they have grown up, work or have close family ties. We are about more than bricks and mortar.

Our homes help to transform the lives of hundreds of people and keep rural villages alive. We actively engage and work with our residents to better understand the homes and services they want. And we embrace innovative building technologies.

Job Description:

Estio Training is thrilled to offer a new opportunity for a L3 Multi-Channel Marketer at Midlands Rural Housing.

Role Summary:

We’re looking for a motivated and enthusiastic Digital Communications Assistant – Apprentice to join our team. This apprenticeship is an excellent opportunity to develop your skills and gain hands-on experience in the world of digital marketing and communications.

You’ll support the communications and engagement manager in creating and delivering internal and external communication campaigns, improving brand awareness, and enhancing our digital presence.

Key Responsibilities:

As a Multi-Channel Marketing Apprentice, you will:

Content Creation:

Help create engaging written, graphic and video content for internal and external communication campaigns across a wide range of channels, currently including LinkedIn, Facebook, email newsletters, Rural Housing Association websites and internal newsletters.

Social Media Management:

Assist in managing the organisation’s social media accounts – LinkedIn and Facebook – including scheduling posts, monitoring engagement and exploring new channels to increase customer engagement.

Measurement and Evaluation:

Analyse and report on campaigns and communications performance metrics, to measure success and recommend improvements, using Google Analytics and other analytics tools.

Customer Feedback:

Create online surveys, review and feedback on results.

Brand Consistency:

Ensure all communications align with Midlands Rural Housing brand guidelines and tone of voice. Collaborate with other departments to ensure cohesive messaging across all communications.

Stay Updated:

Keep up to date with the latest and emerging digital marketing trends, tools and best practices.

Qualifications:

• Educational Requirements: 5 GCSEs grades A*-C/9-4 or equivalent, including English Language and Maths.

Skills Required:

• Proficiency in Microsoft Office Suite (Excel, Word, Outlook)
• Communication skills, with the ability to create engaging content for various digital platforms (desirable)
• Ability to manage multiple tasks efficiently, prioritise workload, and meet deadlines (desirable)
• Basic understanding of social media platforms

Personal Qualities:

• A creative mindset with the ability to generate new ideas
• Comfortable engaging with internal teams, external customers and online audiences
• A desire to continuously improve and take the initiative to learn
• A commitment to attend work and contribute effectively in all aspects of the apprenticeship

Other information:

• 39 days’ annual leave (including statutory days), increasing with length of service (pro-rata for part-time)
• You’ll be joining a welcoming and inclusive team environment
• Contributory pension scheme
• Health cash plan – BHSF
• Colleague benefits portal
• Employee assistance programme
• Learning and development opportunities

Future Prospects:

There may be a full-time position available for the right candidate however, please note that this is not guaranteed.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

For a full list of programme modules visit: https://estio.co.uk/courses/digital-marketer/